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Cookie Policy

Last updated July 20, 2026

This Cookie Policy explains how Finch Tech Inc., doing business as Tessel ("we," "us," or "our"), uses cookies and similar technologies on our website at www.tessel.ai ("Website"). It should be read together with our Privacy Policy.

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What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, Finch Tech Inc. dba Tessel) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." We also use similar technologies such as tracking pixels and browser local storage. In this policy we refer to all of these as "cookies."

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Why do we use cookies?

We use cookies for two purposes only.

Essential cookies are required for the Website to function — serving fonts, protecting our contact form from automated submissions, maintaining security, and remembering your cookie choices. These cannot be switched off.

Analytics cookies help us understand how visitors use the Website so that we can improve it. We use Google Analytics for this purpose.

We do not use advertising, retargeting, or social media tracking cookies, and we do not serve targeted advertising on this Website. We do not sell or share your personal information, as those terms are defined under applicable US state privacy laws.

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How can I control cookies?

You have the right to decide whether to accept or reject non-essential cookies. You can set your preferences using the Consent Preferences link on our Website, which lets you accept or reject each category. Essential cookies cannot be rejected, as they are strictly necessary to provide the Website.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, analytics cookies are not set until you accept them. You can change your choice at any time.

You may also set or amend your web browser controls to accept or refuse cookies. Instructions are available in your browser's help documentation. Blocking cookies may affect how parts of this Website function.

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Cookies we use

Essential cookies

These cookies are strictly necessary for the Website to function and cannot be disabled.

  • TERMLY_API_CACHE — Termly. Stores your consent result in order to improve the performance of the consent banner. Local storage, up to 12 months.
  • _cfuvid — Cloudflare. Set by Cloudflare to enhance security and performance. Helps identify trusted web traffic and ensures a secure browsing experience. HTTP cookie, session.
  • csrf_token — Tessel (first party). Protects the contact form against automated and cross-site submissions. No data is shared with any third party. HTTP cookie, approximately 30 days.
  • p.gif — Adobe Typekit. Tracking pixel used to serve and measure delivery of the web fonts used on this Website. Pixel, session.

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Analytics cookies

These cookies help us understand how the Website is used. They are not set until you consent, where consent is required.

  • _ga — Google Analytics. Records an identifier used to generate data about how visitors use the Website. HTTP cookie, approximately 13 months.
  • _ga_<container-id> — Google Analytics. Distinguishes individual users by means of a randomly generated number, which allows calculation of visits and sessions. HTTP cookie, approximately 13 months.
  • _gcl_ls — Google. Local storage key written by Google Analytics for link attribution. Tessel does not operate a Google Ads account and does not use this data for advertising. Local storage, persistent.

Google Analytics data is retained for 1 year, consistent with the retention periods described in our Privacy Policy. To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on. For information on how Google processes this data, see Google's Privacy Policy.

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Other tracking technologies

Cookies are not the only way to recognize visitors to a website. We may also use tracking pixels (sometimes called "web beacons" or "clear gifs") — tiny graphics files containing a unique identifier that let us understand traffic patterns and measure performance. In many cases these technologies rely on cookies to function, so declining cookies will impair them.

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Do Not Track and Global Privacy Control

There is currently no uniform industry standard for responding to Do Not Track ("DNT") browser signals, and we do not respond to them at this time. Where required by applicable law, we honor recognized opt-out preference signals such as Global Privacy Control ("GPC").

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How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, or for other operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last updated. Please revisit this page to stay informed about our use of cookies.

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Where can I get further information?

If you have questions about our use of cookies or other technologies, please email us at contact@tessel.ai or write to us at:

Finch Tech Inc. dba Tessel
2261 Market Street, Ste 5236
San Francisco, CA 94114
United States

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